Easy Makeup Ideas for Older Women

by: Linda Robison / Facial Fitness Specialist @ ABZ

Here are my 5 fun makeup techniques to help you appear fresher, youthful and polished. 😊

Makeup ideas can be such a fun and creative way to bring out your best features and really adapt to how your beauty needs (and skin) change over time.

A woman sitting at a vanity mirror surrounded by makeup items, exploring creative makeup ideas.

If you're looking for some inspiration, I've got some trendy ideas that are great for mature skin makeup and require just a little tweak to your routine.

These makeup ideas focus on those tips that can make a big difference in how your makeup looks.

Instead of a step-by-step guide on how to apply makeup, I'll cover some simple techniques to help you to accentuate your features.

Try these ideas to bring out your best look.

Why makeup for older women needs to evolve

As we age, our skin naturally changes, and so should our makeup routine. Skin texture and elasticity shift, affecting how makeup sits on the face.

Techniques that worked in our twenties may not be as effective anymore. Adapting makeup methods specifically for older women can help maintain a fresh, youthful look, enhancing your features while minimizing the signs of aging for a natural, polished glow.

1. Brighten and define aging eyes

How my eyes look after using golden champagne gel eyeliner on upper and lower lashes.Makeup Idea: I lined the lower and upper eyes with this Champagne Brown ANYWHERE CREAM. It creates a soft focus without harsh lines. Here I'm using it as a cheek/brow highlighter too.

Let’s talk about simple ways to make your eyes pop as they change with age. Eye color might fade a bit over time, but the right makeup can bring it back to life!

Don’t feel stuck with neutrals—a touch of color can brighten your look.

Quick Tips:

  • Try soft lavender or peach on your lids for a fresh feel. For a bolder look, line your lower lashes with jewel tones like emerald or sapphire.
  • On subtler days, a golden champagne liner works wonders. Lightly apply it along your lash line for a soft glow.
  • Pair vibrant eyes with nude lipstick for balance, and play around until you find what makes your eyes shine!

See how I apply this eyeliner and the beautiful color options for these creams.

ABZ Tip: Want whiter eyes? Check out this eyeliner makeup in hunter green that makes yours pop instantly. 

2. Go for glossy lips

Gloss is back, and it’s a fabulous choice for older lips. It adds moisture and creates the illusion of fuller lips.

How to Rock Gloss:

  • Use a hydrating lip gloss with a hint of shimmer to enhance your natural lip color.
  • If you prefer lipstick, apply gloss just to the center of your lips for a plumping effect.
  • Opt for shades like coral, rose, or sheer berry to add warmth to your complexion.
  • You can also use a healthy homemade lip balm for added moisture.

ABZ Tip: My absolute favorite a pluming lip gloss is from City Beauty—it’s a game changer! Not only does it stay put all day, but I even use it before bed because it keeps my lips so hydrated and plump. It’s like a little luxury that works overtime.

3. Try cream products for mature skin

Cream-based makeup is a mature skin's best friend. It blends seamlessly, giving a youthful glow without emphasizing texture.

Ideas to Try:

  • Swap your powder blush for a cream formula in a rosy or peachy hue.
  • Use cream highlighters on your cheekbones and brow bones for a dewy finish.
  • Blend cream bronzer along your jawline for soft, natural definition.

ABZ Tip: I love BOOM Blush Stick by Cindy Joseph.

4. Highlighting tricks to lift your face

As we age, some features may start to droop, but the right highlighting can give your face a natural lift.

How to Highlight:

  • Dab a small amount of shimmering highlighter above your eyebrows and on the tops of your cheekbones to subtly lift and brighten your features.
  • Apply a little shimmer to the inner corners of your eyes and Cupid's bow to add a fresh, youthful glow.
  • Blend well to ensure a smooth, natural finish.

ABZ Tip: I love using the AnyWhere Cream as a highlighter for my brows and cheeks. It works so well as both a highlighter and eyeliner! For a perfectly smooth application, I use a paddle brush to blend the product seamlessly into my skin. You can see how it looks on me in the photo above at Step One.

5. Refresh with tinted moisturizer

Heavy foundation can feel dated. But a skin tint moisturizer with SPF not only simplifies your routine but also keeps your skin looking fresh and hydrated.

Why It Works:

  • Evens out your skin tone while letting your natural glow shine through.
  • Perfect for quick touch-ups when you’re on the go.
  • Layer with concealer only where needed for a natural, no-makeup makeup vibe.

Final Takeaway: Makeup Ideas

These makeup ideas are about having fun and embracing your individuality. Whether it’s adding a splash of color, experimenting with textures, or creating a bold statement look, the key is to enjoy the process and find what makes you feel fabulous.

Question: How can I make my eyes look younger with makeup?

Answer: To make your eyes appear younger, focus on brightening the area around your eyes. Use a soft eyeliner, like a champagne or soft brown, to define the eyes without harsh lines. Applying a light shimmer or highlighter in the inner corners of your eyes can also open them up. A coat of mascara on the upper lashes can lift the eyes without weighing them down.

Question: What is the best foundation for older women?

Answer: For older women, it's important to choose a foundation that hydrates and doesn't settle into fine lines. Look for lightweight, moisturizing formulas with a dewy or satin finish. A tinted moisturizer or BB cream is a great choice as it evens out the skin tone while providing hydration. For fuller coverage, choose foundations with a natural or radiant finish, avoiding matte ones that can accentuate dryness or wrinkles. See how foundations differ from tinted moisturizers.

Question: How can I reduce puffiness around my eyes?

Answer: Puffy eyes are a common concern as we age, but there are simple tricks to help reduce swelling. First, try cooling your eye area with a cold compress or chilled spoons—this can help tighten the skin and reduce fluid retention. You can also use eye creams with ingredients like caffeine or aloe vera to reduce puffiness and brighten the under-eye area. For more tips, check out my detailed guide on how to reduce puffy eyes.

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